Email Marketing: Is it effective still?

Many companies ignore email marketing because they think it’s an old traditional approach, but 59% of B2B marketers said email is the most effective way of marketing. In 2014, email marketing was listed as the best retention tool.

The play-game email marketing is changing. Over the years, many strategies have been formulated and trends have been set. For those who should know, the Black Friday sale in 2016, e-commerce hit record breaking numbers on Black Friday and email marketing was one of the main sales driversaccording to an online report.

Emails got more than 17% of sales and outranked display ads and social media. Despite the enormous popularity of social media, sales through those channels accounted for just .9% of sales.

On the busiest (and profitable) shopping day of the year, consumers used email promotions to decide how, when, and where to shop.

Despite the growing social media hype, email is a great 40 times more effective than Facebook and Twitter combined in driving new sales.

Usually email marketing remains the second biggest way to acquire new customers, after organic search. Combine this with the tendency for email customers to spend much, and it is easy to see that email marketing is a must-have for any business.

Just think about it,

If you have few people visit your website, and 50% received an email while the other 50% did not, the people who received the email will happily spend $238 for every $100 that the email-less shoppers spend.

That translates into a lot of money you are leaving on the table if you choose not to use email marketing. 

Choose the best sought out email strategy with us now.

SMS Marketing

SMS Marketing Companies Dubai

As Digital age marketers, we always love SMS Marketing as it’s the easiest, and hassle-free medium of marketing.

SMS marketing is known as the earlier stages of IT marketing which changed the trend over the years but the it started with the idea. The core of e marketing started with SMS Marketing- that dates back to 2000. A communication tool, so influential that it reaches within seconds and has an impact no matter where the receiver is.

Why is SMS marketing so important marketing tool in UAE?

More than 8 million people live in the Main areas of UAE. With all different nationality and race, UAE is hub to globalization of Middle East arena. With the diversification and global market presence, UAE is one of the global cities where the demand is always high.

As per the online poll conducted, one person almost carries 2 mobile numbers- cells, so approximately the cell phone users are double in numbers. With Dubai being a hub to shoppers, traders and investors. SMS marketing is going to sail in the long run with all industries and all type of businesses.

SMS marketing can be helpful to any sector in the market it is a low cost high returns strategy. In an era of internet there are many places where you may not be able to access any other IP based messaging system like WhatsApp, which needs internet to send and receive messages.

People are mostly within 1-meter reach of their cell phones, considering professional and private life both. Many SMS marketing providers know these facts and hence know that SMS Marketing is not going to vanish that easy.

The normal open rate is of within 5 minutes of message received on the receiver’s cell phone. The call to action should be powerful enough to generate business or leads.

And as any other marketing strategy, many forget that this is also a useful tool only for promoting and diverting to sales. Most business make the error to understand the situation correctly.