Email Marketing: Is it effective still?

Many companies ignore email marketing because they think it’s an old traditional approach, but 59% of B2B marketers said email is the most effective way of marketing. In 2014, email marketing was listed as the best retention tool.

The play-game email marketing is changing. Over the years, many strategies have been formulated and trends have been set. For those who should know, the Black Friday sale in 2016, e-commerce hit record breaking numbers on Black Friday and email marketing was one of the main sales driversaccording to an online report.

Emails got more than 17% of sales and outranked display ads and social media. Despite the enormous popularity of social media, sales through those channels accounted for just .9% of sales.

On the busiest (and profitable) shopping day of the year, consumers used email promotions to decide how, when, and where to shop.

Despite the growing social media hype, email is a great 40 times more effective than Facebook and Twitter combined in driving new sales.

Usually email marketing remains the second biggest way to acquire new customers, after organic search. Combine this with the tendency for email customers to spend much, and it is easy to see that email marketing is a must-have for any business.

Just think about it,

If you have few people visit your website, and 50% received an email while the other 50% did not, the people who received the email will happily spend $238 for every $100 that the email-less shoppers spend.

That translates into a lot of money you are leaving on the table if you choose not to use email marketing. 

Choose the best sought out email strategy with us now.

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